Friday 2 March 2012

Confessions of a Social misfit


All over the world, people are giving up their lives, for a dream, a simple dream called democracy. In Scotland the struggle for democracy is taking a slightly different tack, than those whose aspirations are crushed by tanks and bullets of dictators.

Our attempts at self determination are being attacked by a different type of dictator, one who masquerades as the mother of parliaments, Westminster. Its acolytes defend it like brainwashed members of a cult, promising jam tomorrow, if only you stick to their obsolete brand of democracy.

 

I have a confession to make; its something that has troubled me for a while now. I once worked for a major utility provider as an outbound sales advisor, selling electricity to the masses. I found this employment un-rewarding and troublesome. I found difficulty reconciling my need to earn a living, with what was blatantly a cheap confidence trick, encouraging people to switch supplier, for an annual saving, which in most cases could be measured in single pounds.

For the company it was all about increasing market share, there was no emphasis on customer care, in fact the customer was secondary in their considerations, and shareholders always came first.

I struggled with this dilemma for all of 3 weeks, before I told my manager I could no longer, carry out this task and promptly quit.

The reason I mention this is the arrival of Devoplus, a brand new product, which has now arrived on the Democracy market. Primarily designed to challenge Independence, which has been gaining popular support hand over fist.

What is this new supplier of democracy offering, if youre willing to sign up? As far as I can make out, absolutely nothing, they are not providing any legally binding

agreement, theyre not even sure what the product is.

Yet the media in their droves have flocked to this new product, giving a slew of free advertising, but have collectively failed to check the veracity or competence of those in charge, to deliver this product.

Reform Scotland the parent company has placed the Devoplus product on the market, unlike Richard Branson and Virginmedia who have employed Usain Bolt to advertise its product. Theyve employed what can only be described as a cast of Disney characters lead by Jeremy (Donald Duck) Purvis and his trusty family Huey, Dewy and Louie, otherwise known as Duncan McNeil, Alex Fergusson and Tavish Scott.

Now Devoplus the product will not available till late 2014 at the earliest, in fact the product may not even see the light of day, yet they are still offering a mind blowing buy now , pay later campaign.

Now I dont know about you, but this seems like an attempt to flood the market with a product, that has no legal standing and could quite easily be withdrawn on the whim of the parent company, so why would anyone buy into it.

Why indeed, well its all about perception and the media are giving the impression that this is a viable product and that where the danger lies, unless the product is properly placed on the market, then its availability will always be in doubt.

My best advice to those that are struggling with their choice, stick to what you know is available, never buy anything thats on the never, never. It usually ends up costing you an arm and a leg, but in this case it may cost you the future of your children and grandchildren. Be smart, be clever, and dont get taken in by Devoplus

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